More on packaging. Columbia Sportswear decided to offer their customers shipping in used boxes through their e-commerce site. More than 2/3rds of the customers are participating. In true Social Media tradition, Columbia has added to eco-friendly fun. Customers can now follow their box as it is used by others, adding pictures and stories about the journey. What a great way to raise awareness about environmental issues surrounding packaging. Another example of going green and saving $$$.
--till next week Restore, Recycle, Refresh, Renew
Showing posts with label packaging. Show all posts
Showing posts with label packaging. Show all posts
Tuesday, October 6, 2009
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