According to a June 8th post on Progressive Grocer, the NMI proprietary LOHAS (Lifestyles of Health and Sustainability) Consumer Trends Database (LCTD) has found that with the advent of value priced green products distributed through supermarkets and big boxes, more and more people can buy into sustainability.
NMI (National Marketing Institute) is an international strategic consulting, market research and business development company specializing in the health, wellness and sustainable marketplace. Further findings include:
—Eight in 10 consumers are interested in some type of green product
—Around two-thirds of consumers care about the environment but their purchases are primarily determined by price
—U.S. consumers spent almost $300 billion on LOHAS-related products and services in 2008
—Eight in 10 consumers are interested in some type of green product
—Around two-thirds of consumers care about the environment but their purchases are primarily determined by price
—U.S. consumers spent almost $300 billion on LOHAS-related products and services in 2008
This is good information and emphasizes the importance of investing in product innovation and continuing to surmount hurdles to competitive pricing of eco-friendly offerings.
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