According to "16 Eco-Fashion Predictions for 2010" by Jasmin Malik Chua, posted 01/04/10 on ecouterre we will see continuing interest in Sustainable and Green Fashion products.
From Manufacturers analyzing supply-chain impacts to become more efficient and increase profit margins, to Designers using increasingly better sustainable raw materials and processes, to Consumers doing more with less - voting with their dollars for more sustainable products, purchasing less quantity and more quality and reusing, repairing and recycling more, all players in the Fashion Cycle will be furthering "going green".
Leaders in the movement will keep a strict eye on social responsibility as well - monitoring working conditions in 3rd world countries, purchasing fair-trade goods, maintaining ethical business practices, etc. will be an integral part of each business or personal decision.
My prediction? 2010 will see "Green" trickle further into our culture. The business side of the industry will continue to find greener processes for dealing with raw materials, waste, production and transportation. As we have discussed in the past, going green is good business with a positive impact on the bottom line. More exposure to 'Green' in the media and popular culture will continue to push individuals to embrace green thinking into their daily decision making process on the consumer side.
New Year, New Decade - A fresh start that is BRIGHT & SHINY Green!
--till next week Restore, Recycle, Refresh & Renew
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