A webstore with innovative interactive social media will debut a month later. The focus of the site will be communication and design collaboration using such tools as blogs and twitter. According to Van Aken by way of her press release,'“It’s important to me that my clients feel they can influence the creation of our garments,” says Van Aken. “At SA VA, we encourage our patrons to bring in, e-mail or tweet photos of their fashion inspirations, so that we can work collaboratively to craft a piece of clothing that is at once uniquely ours and also influenced by their style, likes and dislikes. If we incorporate that into a piece, our guest can track the creation and production of their ‘signature item’ through the design studio, garment center and eventually into the retail boutique, where we may even name the piece after the guest who inspired it.”Interested clientele can visit www.savafashion.com for links to all of the interactive components of SA VA.
'The release further states, 'Van Aken is also passionate about sustainable production throughout her enterprise. No detail is too small to be overlooked; the retail boutique will feature 100% recycled and recyclable hangers, natural fiber packaging and custom-made, reusable shopping bags. Furniture for the garment center, design studio and even Van Aken’s own office was salvaged from vacant offices or otherwise repurposed. In keeping with this model, Van Aken also practices what she calls “social sustainability.” SA VA will create 22 new jobs in Philadelphia within two years, all of them positions that are fairly compensated.
I can't wait to check out SA VA - socially responsible fashion and innovative social media all in my backyard!
--till next week Restore, Recycle, Refresh, Renew
4 comments:
I think its great that she focuses on sustainability in her line. Also, as I read this- the name of the line seemed very familiar and then I connected that this was a coop job offered to D&M which i also think is great since she focuses on social responsibility and plans to employ 22 people in the neighborhood, it’s nice to actually see this end of her deal being held up through our system! Good luck to her and her endeavors and I too look forward to checking it out!
SA VA sounds like an all around awesome company coming to Philadelphia. I like that fact that this is going to be a new shopping destination blocks away from campus that is focused on sustainable production. What I like even more is the concept of their interactive social media that allows customers to give their input to the designer(s) and potentially inspire them to create a unique piece based on their own ideas. This makes the customer feel involved in the design of the clothing they're wearing and a as a bonus it's sustainable. I'm really intrigued by this new concept because it's something I've never heard of nor thought of before but i think it has great potential to connect customers to businesses in our new fast pace, technology obsessed world.
I like the interactive aspect of SA VA. I think customers will like the fact that they can feel like they are having an impact on the store's designs. I also like that they went to the effort of outfitting their store and offices with recycled materials and furniture. I would like to know if customers would be able to get tours of the design studio and garment center. Speaking of which, it sounds like a good idea to have all the aspects of their business in one location, both for ecological reasons and convenience.
This is truly amazing! Who would have thought a designer would pave the way for running a "green" business. I think this will truly influence the industry and will teach customers the new ways of eco-friendly lifestyles. I love SA VA and for her to help the society with jobs offers, green products, and an interactive relationship between the customer and the designer is truly mind blowing. It really makes you think is this to good to be true? And the fact thats its happening right here in Philadelphia give us a good name as Philadelphian's.
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