Last week got away from me and I am sorry to say I missed a post. This week I am picking right up with footwear.
According to recent ads in Footwear News, Groundhog will expand their environmentally friendly product line while continuing to reduce their global footprint through all aspects of sourcing materials, construction and business practices.
From the use of semi-vegetable dyes, to bamboo linings and ornaments of coconut, wood and tree sap, Groundhog promotes an environmentally friendly philosophy & lifestyle. As you know from past posts, I do take issue with some of the practices, however, the website offers a wonderful tool which allows you to trace each aspect and draw some conclusions of your own.
Groundhog shoes are distributed in North America by Bos & Co.
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6 comments:
I think that Groundhog shoes are making a great product. They are really taking into consideration all the environmental components when producing every aspect of their shoes, from linings to packaging. I think it's great that the company tries to source materials in the local where the shoes are produced to cut back on transportation, which creates a huge environmental impact. More companies should consider being more eco-friendly just as Groundhog shoes has done.
I agree with Kevan that Groundhog is doing a good thing by making eco-friendly shoes; however I wish they were more fashionable. If they were available in styles that are up with current trends that would be a more successful design philosophy, because then more people could make the transition into eco-footwear. Other companies like Simple Shoes have brands that are eco-friendly or animal free and a little more trendy (even though they are only sneakers). BC Footwear also makes several sandals out of recycled rice bags are that really interesting and unique. I am really into the eco-friendly shoe movement because it's an easy way to start to become eco-friendly (from the bottom up), but I wish there were, like Kevan said, more companies doing it.
Although the shoes are not my style, I think its great that a company is exploring new ways to make such a staple as shoes. I love that they use coconuts as a trimming. I think its really innovative and a brilliant way to use the whole delicious coconut. If they were a little less Birkenstock-ish and more trendy with say a simple gladiator sandal, I would definitely purchase a pair.
These are very cool! It is great to see a company taking all aspects of the shoe into consideration from product sourcing, materials, to packaging. Although they are not the most fashion-forward shoe I feel that they are right on with their target market. The style reminds me a Keen/Born mix. Very earth mother which is practical for a lot of women I think these shoes will be a huge success, if they aren't already.
Their message of reducing our global footprints is a great way to convey their company’s idea. I like this whole idea because there are not many eco-friendly shoe companies, and I think groundhog shoes is a great place to start.
I have to kind of disagree with Kelly. I'm impressed that Groundhog is socially responsible (aside from the processes used to make some of these materials usable) and puts out a somewhat attractive product. They're still following in a granola-esque fashion sense, but some of the styles have a high-fashion vibe to them. I think that Groundhog is definitely trying. It's nice to see that green fashion is attempting to becoming more fashionable.
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