How Green Is Your Closet? musings on Fashion's environmental footprint...

Tuesday, September 16, 2008

Fair Indigo a catalog featuring Style with a Conscience

When I got back from my break, I was pleased to see a new addition to the plethora of catalogs deposited in my mail box, Fair Indigo Style with a Conscience. This catalog features a variety of classic pieces for Women with a limited selection of the same for Men and Children.

The catalog opens with 4 inspirational profiles of women who's lives have changed based on a fair trade business model. Each one features a success story for women and their families in Peru, India, Uruguay and Costa Rica. These women have been able to educate themselves, change labor conditions, plan for retirement and provide jobs for others while caring for their own families. The company invites you to "discover how changing our wardrobe can help change the world."

Items in this catalog are sourced from fair trade factories. Many use organic fabrics or other environmentally sound raw materials like fleece made from recycled plastic bottles. The assortment features many knits in a variety of fabrics and weights, as well as fashion accessories - jewelry and hand bags.

It is important to note that not every fair trade facility is dedicated to reducing their carbon footprint. They are dedicated to working conditions. While this is not strictly a green issue often these companies are working toward greener production as well as providing sound working conditions. Since this has been such an issue in the Fashion Industry, I thought it was worth a glance.

The catalog is printed in the USA with 30% post consumer waste and paper certified for sustainability. The catalog quantifies the environmental savings as:
Trees - 263
Water - 93,606
Energy - 68 mil BTU
Solid Waste - 22,064 lbs
C02 - 51,981 lbs
These estimates came from the Environmental Waste Calculator. Now I am just wondering about the ink;)

These and other similar catalogs allow the consumer to participate in the positive reduction of our carbon footprint, as well as support fair trade practices that effect many women and children globally. It a small something each of us can do to contribute to change.

Till next week - Restore, Recycle, Refresh & Renew

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