A New Meaning for Fashion

What if we adopt a new meaning for Fashion still based on invention and creating something new, but not only in the aesthetic sense of the product? What if we begin to regard Fashion as products that demonstrate invention through their use of innovative materials that are sustainable.

Horst Rechelbacher, Founder of Intelligent Nutrients, Aveda lays out an argument for all materials from fabrics to cosmetics to be sourced from organically grown food substances in his whitepaper, " Tomorrow is the New Now, " Future Fashion White Papers, copyright 2007 Earth Pledge. ISBN 978-0-9675099-2-1.

Organic substances for food could have the same positive effect on Fashion:

1.Protect us from the elements with fewer pesticides, synthetic fertilizers and GMOs heading into the soil, waterways and atmosphere.

2.Protect us by exposing us to less toxins in our drinking water, air, food, clothes and cleansing water.

3.It is easily recognizable because there are regulations and labeling for certified organic foodstuffs (Note: The NYT reported that many certifiers were certifiying items that did not meat the criteria.)

4.It helps slow climate change because organically farmed soil holds more carbon in the soil and releases less carbon into the air, curbing our excessive carbon footprint.

5.It is authentic. Fashion should be about non-toxicity and if it isn't, it should be called pollution.

6. It makes sense to put something that wouldn't harm you if swallowed onto your body.

Now that is what I call Food For Thought;)

Till next week -- Recycle, Restore, Rescue, Renew